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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue


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ST. PETERSBURG, Fla. (September 1, 2016) —YourMembership (YM), a leading cloud-based software provider for associations and member-based organizations worldwide, today announced the immediate availability of a programmatic advertising program that’s first to market for associations and organizations. Advertisers can now reach coveted association members through sophisticated display ad campaigns running on more than 100 ad exchanges across the entire web. Advertisers pay associations to run these campaigns—distributed by YourMembership using real-time bidding techniques—so they are seen by associations’ members as they navigate over tens of thousands of websites and social media feeds.

Zoos and Aquariums. There’s also the Association of Zoos and Aquariums. In this case your membership to one AZA accredited zoo or aquarium in North America will get you discounted admission to others. .

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“Non-dues revenue has become increasingly important during the past decade as associations realize they must diversify revenue streams,” said JP Guilbault, CEO of YourMembership. “At the same time, advertising methods, technology and personalized demographic factors are changing the ways both advertisers and members find and exchange services. With the ability to outperform traditional ad retargeting methods, showing ads to members across thousands of credible sites, our programmatic advertising provides innovative and unmatched value to advertisers and allows associations to capture a much larger share of marketing budgets from advertisers and ad agencies. That substantially adds to an association’s non-dues revenue, contributing to significant organizational growth.”

Science centers. The Association of Science and Technology Centers. Become a member of one and your membership will likely include entry to over 300 centers in North America. .