Strategy maps are diagrams that allow you to quickly visualize the performance of your balanced scorecards. If you don’t know balanced scorecard terminology yet, it’s a good idea to .
If you're interested in simply displaying KPIs rather than managing strategy, . It's real-time online dashboard software that is incredibly easy to use. Even better, your first dashboard is free forever.
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It’s an ongoing debate, but the consensus among the marketing and PR crowd is clear: strategy before tactics is the logical approach for businesses to take when engaging in social media.