In late May 2014, the ABC's Mark Scott expressed fears about the future of Peppa on Australian television, given Australian federal budget cuts to ABC funding that were said to affect its ability to pay for, and broadcast, overseas media products such as . Australian media noted the character's appeal to Australian toddlers and echoed concerns about the future of her Australian distribution rights. Australian Federal Agriculture Minister made reference to the character as a menu item at a Thai restaurant, while conservative columnist thought that Peppa "pushes a weird line". On 28 May 2014, then- quelled fears about the future of on Australian TV, by tweeting that: "Contrary to media rumours, Peppa's is one snout we are happy to have in the ABC trough".
In April 2010, during the campaign, E1 Entertainment confirmed Peppa would not be attending the launch of the 's families manifesto "in the interests of avoiding any controversy or misunderstanding". Peppa had previously been used to promote the Labour government's programme.
Peppa and her family did not wear in car scenes the first two series. After receiving several complaints, Astley Baker Davies announced that all future animation would have characters wearing seat belts, and that the relevant scenes in the first two series would be re-animated to include them. Similar changes were also made to early episodes with characters riding bicycles to add , which were not included in the original versions.
In addition to episode DVDs, a variety of licensed Peppa Pig products are available, play including video games and other toys such as playsets, playing cards, vehicles, and stuffed toys. Merchandise has also been expanded to include household items such as bathroom products, stationery, bed-linens, food, drink, clothing, and jewellery. Licensees include Holland Publishing in the United Kingdom.