This week IVP Books is gathering seventeen people to discuss the direction of our Likewise line, which I've posted on previously both and at In case you don't like to link to stuff, Likewise is a line of books geared toward young adult discipleship. The logo is a farmer leading a donkey; the tagline is "Go and Do." You can see the logo I wrote a limerick to celebrate the line (so to speak):
The logo for Likewise displays some tension; a man leads a donkey, with a taut rope between them. An earlier draft, believe it or not, was even more tense: the donkey's legs were locked tight. Our designer hinted at motion by bending the donkey's leg. Clever, huh?
|Adv.||1.||likewise - in like or similar manner; "He was similarly affected"; "some people have little power to do good, and have likewise little strength to resist evil"- Samuel Johnson|
|2.||likewise - in addition; "he has a Mercedes, too"|
also, as well, besides, too
|3.||likewise - equally; "parents and teachers alike demanded reforms"|
So we had this Likewise Gathering over the weekend. Nineteen guests of InterVarsity Press came in to discuss the faith + publishing needs of people in their twenties and early thirties. Among the things I learned: "young adults," in the ears of most people, means "adolescents." I wonder what "old adults" means, but I fear that it would mean me.
To be frank, Chuck Colson isn't the core audience for Likewise books; he's about three times the age of our typical Likewise reader, actually. But I'm certainly glad he found it, nevertheless; we're tickled that he's given the book a reading and, by extension, a hearing. His description of the book, both its content and its tone, is apt and a good indicator of what's to come in the line. You could say that he's pinned the tail on the donkey, if you wanted to be corny like me.