It is quite difficult to describe exactly what this Bop It toy is and how it works, without making it sound far more complex than it really is, although game play is actually pretty challenging. It certainly looks like a bizarre item - vaguely resembling some sort of steering wheel. In the centre is a large button with two main arms coming off this and various random shaped and brightly coloured items at the end of each section. The toy is made from quite a sturdy, weighty plastic with two of the 'limbs' covered in an easy grip rubbery coating which makes the toy comfortable to hold securely which is useful as game play can carry on for some time, once it has been mastered.
Drunk passengers have become enough of a headache for Uber that the company is taking serious action to address the issue. Serious action in this case, is providing a toy from the 90s in Uber cars to give inebriated passengers something to do other than harass or assault their drivers. As an experiment, the ride-sharing service has been putting Bop It interactive toys into cars to distract the possible offenders.
The 'Bop It Extreme 2' is not the most memorably named toy but it is definitely one of the most entertaining and addictive toys around! As the (silly) name suggests, this is an updated version of the Bop It toy which has been around for several years now. This is not, however, the latest version as it has been superseded by a number of different variations which the most recent addition to the Bop It family being the 'Bop It Smash.'
The Bop It toy, a 90’s staple, is basically a Simon Says knock-off that has buttons, cranks and knobs, that must be manipulated in the sequence dictated by a recorded voice emanating from the toy. Uber is hoping that most drunks are piling into vehicles just need something to channel their aggression and energy into, and a plastic toy barking commands while mocking their motor skills is enough to keep them enthralled until they reach their destination and stammer out of the vehicle.