Mattel is one of several global toy firms hoping to sell their playful wares to Chinese parents as sales in developed markets , and signal a slow holiday season. Mattel has been luckier than its peers like Lego and Hasbro—global sales have been especially strong this year—but the best days of its iconic, 54-year-old brand, Barbie, may have passed. Barbie sales have fallen in five of the past eight quarters, at times pretty dramatically.
I told you guys the Superstar Barbie would be on sale for $3.00 March 6-13th, well here is the picture of it from Kmart ad! Toys R Us also has this Barbie on sale in store!
Mattel said Wednesday its second-quarter net income fell 24 percent, hurt by a continued slide in Barbie sales and a $14 million write-down on the toy maker's Polly Pocket line.