As a limited time holiday gift to you, we are including a special compilation of holiday hits from the best-selling Baby Einstein album “Baby Santa” with your order.
In response to the negative media reports generated by the study and the press release, the Baby Einstein Company issued the following statement:
It started more than 20 years ago, with a mom eager to share her love of the arts and humanities with her baby. Baby Einstein has since expanded to a full line of baby toys and gear designed to enrich baby's young mind.
Baby Einstein is committed to maintaining the highest standards in the development of all of our products. After thoroughly analyzing the University of Washington study, we have serious concerns about the many contradictions between the study's conclusions and the content of its press release that created publicity which incorrectly suggests that this study focused on Baby Einstein products. In fact, the report concludes by stating “The analysis presented here is not a direct test of the developmental impact of viewing baby DVDs/videos. We did not test through experimental manipulation whether viewing baby DVDs/videos has a positive or negative impact on vocabulary acquisition.”